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A professional looking website is one of the main requirements for a successful online business. With the advent of ecommerce, the Internet has provided a major platform for businesses to market their products and improve their online visibility. Any website that is not well organized has a tendency of detering customers due to the fact that they find it hard to navigate the website. That is why it is critical to design an ecommerce site that is clean and makes it easy for customers to find what they are looking for.An ecommerce website designer ensures that a business’s website is well designed and offers the required elements that all ecommerce sites must have. There are major differences between designing a regular website and an ecommerce website. The major differences between the two include:
A regular website is designed for the sole purpose of providing information and content to visitors while an e-commerce site is geared towards promoting a business’s visibility and driving sales.
An e-commerce site also must be able to handle monetary transactions over the Internet. Whether it be collecting payment from the customer, calculating taxes, shipping and discounts or handling refunds, a safe and reliable payment processing system must be in place. These are very critical elements in an e-commerce site that are not required for regular sites.
An e-commerce site requires an online shopping cart program to help customers gather items that they want to purchase together for checkout.
A good ecommerce website designer has to ensure that all of the important and necessary elements stated above are integrated into the website. The ecommerce website also has to have a comprehensive product page that details all the products that are offered. The products have to be displayed in a way that is both appealing and informative. The design must also convey a sense of professionalism so that visitors feel secure in purchasing products from your site. The checkout page has to ensure top notch privacy and security.A good ecommerce website is no longer something that only large scale businesses can create. Small and medium sized businesses also have the opportunity to have a professional ecommerce site and this can be done with or without hiring an expensive ecommerce website designer. There are a number of really good ways to build an ecommerce website, one of the best is using an ecommerce software solution. It is by far one of the least expensive and easiest solutions out there.

Although business owners might not think of aerial advertising when planning their annual advertising budget, they should.There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant.When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant.Some of the benefits include:Cost savingsFirst, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don’t have to assume they’ll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that’s passing over.That means there is no money wasted on advertising that won’t be read or paid attention to. In fact, it’s estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it’s hard to beat the return on the aerial advertising dollar. Cost effective it is.NoveltyIt’s unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it’s not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear.In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty – they stop and say “hey, look at that plane and the banner!” – But it’s also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That’s a solid block of time where the intended audience is focusing on the advertiser’s message.Non intrusiveTo get the message across, advertisers who use banner towing aren’t intruding on people’s homes, their living room tables or their cars. They are simply providing a message that’s flown over the beach, or an event or other gathering.People don’t feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can’t do – provide a welcome distraction, entertainment and a novel thing to talk about.Increase ad recallPeople remember aerial advertising more than any other advertising medium. Studies have shown that when questioned, 77% of the people who had just seen airplane advertising remembered what was being advertised on the banner. Another 67% could remember what was being advertised.These numbers are far greater than the response to other kinds of advertising like radio and print ads.All of these benefits add up to one great benefit – better use of your advertising dollar and a better return on that dollar.Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.